Privacy Policy
Last Updated: 14 April 2026

No Bloat (operating as NO BLOAT LIMITED, Company No: 15419687) is the Data Controller for your personal information

• Registered Office: 44 Grand Parade, Brighton, East Sussex, England, BN2 9QA.
• Email: contact@nobloat.com
• Data Protection Representative: Privacy Team (contactable via the main support email above).

We collect personal data through our website in the following locations:

• The Contact Form: We collect your Full Name, Email Address, the Subject of your enquiry (such as product questions, allergen guidance, or media requests), and your Message content.
• Special Category Data (Health Information): Because No Bloat focuses on gut health and Low FODMAP eating, you may voluntarily share health, dietary, or medical information with us within your contact form message.
• Newsletter Subscribe Box:To provide you with product launches, Low FODMAP guidance, and bundle ideas, we collect your Name and Email Address.
• Subscription & Order Data: If you purchase a subscription or bundle, we collect your billing address, shipping address, and payment information to fulfil your order. We also process Subscription Management Data (such as your order history, delivery preferences, and secure, passwordless portal access links) to allow you to manage, pause, or cancel your recurring deliveries.
• Technical Data & Analytics:Through Google Analytics 4 (GA4) and cookies, we collect technical data about your visit, including your IP address, browser type, device type, and how you navigate our site. This helps us monitor site performance and security.

Under UK GDPR, we must have a legal reason to process your data:

• Consent:When you submit your details via the newsletter subscribe box or tick the optional marketing box on the contact form, you give us explicit consent to send you marketing updates via email. Our marketing is strictly granular; you must actively opt in to receive email communications. We do not currently use SMS marketing, but if we do in the future, it will require a completely separate opt-in.
• Explicit Consent (Special Category Data):If you voluntarily share health or medical information in your enquiry, we process this strictly based on your explicit consent to help us answer your specific question accurately. We never use this health data for marketing.
• Contractual Necessity: When you place an order or manage a subscription, we process your financial and shipping data to fulfil our contract with you.
• Legitimate Interests: We process general and media enquiries to route your query to the correct department. We also use website technical data to improve our services and ensure our site remains secure.

• International Transfers: We use trusted platforms like Shopify (for e-commerce, subscriptions, and marketing) and Google Analytics 4. Because these are global platforms, your data may be transferred and stored outside the UK and European Economic Area (EEA). We ensure these transfers are fully protected under UK law by utilising Standard Contractual Clauses (SCCs) and robust security measures.
• Retention:We only keep your data as long as necessary.
  • Enquiry Data: Held for 2 years to assist with future customer service.
  • Financial & Customer Records:Held for 6 years to comply with UK tax and accounting laws.
  • Marketing Data:Held securely until you choose to unsubscribe.

We respect your privacy and operate on a core principle of absolute transparency; we do not engage in consumer duping, nor do we sell, rent, or trade your personal information to external marketing agencies or data brokers. Your data is only shared under the following highly specific circumstances:

You have the following rights regarding your personal data:

• Right to be Informed: To know exactly how your data is being collected and used.
• Right to Access:You can request a copy of the information we hold about you.
• Right to Rectification: You can ask us to correct or update inaccurate information.
• Right to Erasure: You can ask us to delete your personal data from our systems.
• Right to Restrict Processing: To request that we limit the way we use your data.
• Right to Data Portability: To receive your personal data in a structured, commonly used format.
• Right to Object: To object to our processing of your data based on legitimate interests.
• Right to Withdraw Consent:You can opt out of marketing at any time by clicking "unsubscribe" in our emails or by contacting us directly.

If you have a concern about how we handle your data, please contact us at contact@nobloat.com so we can resolve it. You also have the right to lodge a formal complaint with the UK Information Commissioner’s Office (ICO):

• Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
• Website:ico.org.uk

This Cookie Policy explains how No Bloat uses cookies and similar technologies to recognise you when you visit our website. This policy should be read alongside our Privacy Policy.

Most web browsers allow you to manage cookies through their settings. You can set your browser to refuse all cookies, delete existing cookies, or indicate when a cookie is being sent.

To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

Please note that if you disable or refuse cookies, some parts of our website (such as the secure checkout, subscription portals, and shopping cart) may become inaccessible or not function properly.