If you’ve been watching the UK’s plant-based sector over the last few years, you’ll know it hasn’t been an easy ride. Growth has slowed, brands have collapsed, and the once-unstoppable buzz around meat-free innovation has started to fade.

But Heather Mills, entrepreneur, activist, and founder of VBites, isn’t quietly accepting decline. In fact, she’s doubling down with some bold ideas.

In a new interview with Just-Food, Heather opens up about:

• Why the current generation of vegan products is no longer good enough
• How one bankrupt factory could become a lifeline for the entire plant-based industry
• What she believes consumers really want next — and why digestion might be the key
• Why collaboration, not competition, could reshape the future of vegan manufacturing

This isn’t your typical “industry commentary.” Heather speaks candidly about what went wrong in the meat-free boom, and what needs to happen to revive it.

If you care about:

• the future of sustainable food
• opportunities for plant-based brands
• new consumer health trends
• or where the next wave of innovation will come from
  

👉 Read the full article here: Heather Mills to lean into "next generation" gut-friendly vegan foods in "stagnating" UK meat-free market